Analytics & Reporting Specialist

smartdept. is searching for an Analytics & Reporting Specialist for a growth and transformation consultancy serving ecommerce, retail, and DTC brands. This is a fully remote, ongoing freelance contract opportunity. You'll set up tracking and build the reporting that marketing teams use to make decisions, working alongside senior growth leads.

What You'll Do

• Set up and maintain GA4 properties and events Implement tracking and tags in Google Tag Manager Build custom dashboards in Looker Studio or similar tools Pull and clean data across ad platforms and analytics Create recurring performance reports Spot trends and share clear takeaways with the team What You'll Need: Hands-on experience with GA4 and Google Tag Manager Experience building marketing dashboards in Looker Studio, Tableau, or similar Strong spreadsheet skills Ability to explain data in plain language Comfort using AI tools to work faster Clear, reliable communication Nice-to-Have Skills: Ecommerce tracking and Shopify analytics Ad platform reporting for Google and Meta SQL or BigQuery Server-side tagging