Gen AI Creative Technologist

About us

At Pencil, we are building the AI Operating System for marketing - the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal and Unilever from creative brief to live, on-brand, performance-tested campaigns in minutes - across every market, channel and language - without sacrificing legal, IT or brand control.

Your mission

Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows - connecting insight, concept, copy, imagery and video into scalable systems - so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding.

You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs. You're not setting creative vision - you're the person in the room who knows how to make the technology deliver on it.

This track is for people who go deep on the systems side - building, scaling, and governing the agents, workflows, and creative infrastructure that creative teams and clients rely on. Creative sensibility still matters (they need to understand what "good creative output" means to build for it), but the growth path is technical leadership and architecture, not creative direction.

Key Responsibilities

• Discovery & Requirements
• Meet with clients, creative teams, and stakeholders to understand workflows, challenges, and operational requirements
• Facilitate workflow audits and capability assessments
• Identify where GenAI, agents, or automation can meaningfully improve quality, efficiency, or scale
• Translate operational challenges into technical implementation plans
• Agent, Workflow & System Architecture
• Design and build production-grade prompts, workflows, agents, and creative systems
• Develop repeatable, scalable frameworks that support multiple brands, markets, and channels
• Own workflow governance, quality control, and reliability of deployed systems
• Establish technical standards and best practices for how agents and workflows are built and maintained
• Enablement & Technical Adoption
• Lead training, workshops, and office hours to help teams adopt new systems
• Own technical documentation, playbooks, and guides for internal and client use
• Support change management as new tools and workflows roll out
• Act as the technical authority on GenAI capabilities, limitations, and constraints
• Platform Evaluation & Technical Innovation
• Evaluate emerging AI models, platforms, and tooling for technical fit and scalability
• Stress-test new capabilities and provide structured, technical feedback to Product and Engineering
• Identify architectural improvements to existing agents, workflows, and systems
• Represent the technical roadmap for creative technology internally